Matomo
By Matomo.org
A free and open-source web analytics platform that provides detailed insights into website traffic and user behavior.
Piwik
By InnoCraft Ltd
A discontinued open-source web analytics platform that was rebranded as Matomo in 2016.
Comparison Matrix
| Feature | Matomo | Piwik |
|---|---|---|
| Data Ownership | Yes | Yes |
| Customizable Dashboards | Yes | Yes |
| E-commerce Tracking | Yes | Yes |
| Heatmap and Session Recording | Yes | Yes |
| User Interface | Intuitive | Outdated |
| Mobile App Support | Yes | No |
Overall Score Comparison
Feature Benchmark Ratings
Matomo Analysis
Pros
- Highly customizable and extendable
- Robust feature set, including e-commerce tracking and heatmap analysis
- Strong community support and regular updates
Cons
- Can be resource-intensive, requiring significant server resources
- May require technical expertise for advanced customization
Piwik Analysis
Pros
- Lightweight and flexible architecture
- Highly customizable, making it suitable for specific use cases
- Low system requirements
Cons
- Discontinued, with no further development or support
- Outdated user interface and limited mobile app support
AI Verdict
Matomo is the clear winner due to its robust feature set, strong community support, and regular updates. While Piwik has some advantages, its discontinuation and lack of development make it a less desirable choice.
Frequently Asked Questions
What is the main difference between Matomo and Piwik?
Matomo is the rebranded and updated version of Piwik, with a more modern interface and additional features.
Can I still use Piwik?
While it is technically possible to use Piwik, it is no longer supported or updated, making Matomo a more reliable choice.
Is Matomo free?
Matomo offers both free and paid plans, with the free version providing most of the core features.
Can I migrate from Piwik to Matomo?
Yes, Matomo provides a migration tool to help transfer data and configurations from Piwik.
People Also Compare
Market Alternatives
Comparison Audit Summary
This dynamic audit side-by-side report for Matomo vs Piwik has been automatically generated using our proprietary AI model. The ratings, features, and final verdict represent an aggregate evaluation across official documentation, technical benchmarks, and market feedback as of June 2026.
