Free UTM Link Builder
Create UTM tracking links for Google Analytics. Track your marketing campaigns with proper attribution. 100% free, no signup required.
The full URL of the page you want to track
Where the traffic is coming from
Marketing medium (cpc, email, social, etc.)
Name of your marketing campaign
Paid search keywords
Differentiate ads or links (A/B testing)
Identifies which site sent the traffic.
Examples:
google, facebook, newsletter, twitterThe marketing medium or channel.
Examples:
cpc, email, social, banner, affiliateThe specific campaign name.
Examples:
spring_sale, product_launch, promo_2024UTM parameters (Urchin Tracking Module) are tags added to URLs that help you track the effectiveness of your marketing campaigns in Google Analytics. When someone clicks a link with UTM parameters, the data is sent to your analytics, allowing you to see exactly where your traffic comes from.
By using consistent UTM parameters across all your marketing channels, you can compare performance, calculate ROI, and make data-driven decisions about where to invest your marketing budget.
Best Practices:
- Use lowercase letters to avoid duplicate entries in analytics
- Replace spaces with underscores or hyphens
- Be consistent with naming conventions across campaigns
- Document your UTM strategy for your team
- Use utm_content for A/B testing different ads or links