Free UTM Link Builder

Create UTM tracking links for Google Analytics. Track your marketing campaigns with proper attribution. 100% free, no signup required.

Build Your UTM Link
Fill in the required fields (*) to generate your tracking URL

The full URL of the page you want to track

Where the traffic is coming from

Marketing medium (cpc, email, social, etc.)

Name of your marketing campaign

Paid search keywords

Differentiate ads or links (A/B testing)

utm_source

Identifies which site sent the traffic.

Examples:

google, facebook, newsletter, twitter
utm_medium

The marketing medium or channel.

Examples:

cpc, email, social, banner, affiliate
utm_campaign

The specific campaign name.

Examples:

spring_sale, product_launch, promo_2024
What are UTM Parameters?

UTM parameters (Urchin Tracking Module) are tags added to URLs that help you track the effectiveness of your marketing campaigns in Google Analytics. When someone clicks a link with UTM parameters, the data is sent to your analytics, allowing you to see exactly where your traffic comes from.

By using consistent UTM parameters across all your marketing channels, you can compare performance, calculate ROI, and make data-driven decisions about where to invest your marketing budget.

Best Practices:

  • Use lowercase letters to avoid duplicate entries in analytics
  • Replace spaces with underscores or hyphens
  • Be consistent with naming conventions across campaigns
  • Document your UTM strategy for your team
  • Use utm_content for A/B testing different ads or links